Building a Supply Chain for Omnichannel Commerce

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By CGT Editorial Staff - 01/16/2020


For decades, consumer goods manufacturers have exacted and excelled at manufacturing and moving mass quantities of products through retail stores for sale to consumers across the country. But as brands continually evolve in an age of omnichannel commerce – meeting consumers in the store, at the curb, in their mobile phone messenger or at their doorstep – organizations are making key adjustments to their supply chains.

Using Path to Purchase Institute’s sixth annual special report on supply chain trends as a foundation, this webinar will examine some of the key steps consumer goods organizations are taking to become as good at customized manufacturing and direct-to-consumer fulfillment as they are at mass production and delivery. Key areas of focus for the discussion will be manufacturing, demand planning, fulfillment and the increasingly critical “last mile.”


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