In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.
Advanced e-commerce tools from MyWebGrocer, such as sponsored listings, category header ads, and improved metrics will help United Supermarkets power new revenue opportunities.
To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.