Del Monte Unleashes $8 Million Ad Campaign
Del Monte Foods announces that, consistent with its plans to further investment in consumer marketing initiatives within the growing Pet Snacks and Treats category, it launches a new $8 million national advertising campaign for Pup-Peroni brand dog snacks.
"The Pup-Peroni campaign displays Del Monte's commitment to fresh, bold approaches to consumer marketing," says Bill Pearce, senior vice president and chief marketing officer, Del Monte Foods. "This program also underscores the company's commitment to making strategic investments in our key brands and to driving growth and leading the Pet Snacks and Treats category."
The national television campaign for Pup-Peroni features a line-up of 15- and 30-second television spots, online offerings, and more.
"The Pup-Peroni campaign displays Del Monte's commitment to fresh, bold approaches to consumer marketing," says Bill Pearce, senior vice president and chief marketing officer, Del Monte Foods. "This program also underscores the company's commitment to making strategic investments in our key brands and to driving growth and leading the Pet Snacks and Treats category."
The national television campaign for Pup-Peroni features a line-up of 15- and 30-second television spots, online offerings, and more.