Data & Analytics

Maybelline, Bacardi, 19 Crimes, Three Olives and Mattel Tap Tech for Immersive Brand Experiences
With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.
A Smarter Approach to Product Transparency: Building Consumer Trust in an Evolving Marketplace
Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of consumers. Download this essential guide for CPG manufacturers and retailers in an ever-evolving landscape.
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AI in Marketing and Fashion’s Front-Row Seat to Data-Driven Innovation

Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.
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Getting Granular On AI in Marketing

Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
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Practical Strategies Reaping Real Benefits With AI in Marketing

Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Adidas and Traeger Grills Power Data Visualization With Gen AI

Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.
Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner

While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization

The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
Navigating the Changing Tides: The Power of Demand Sensing in the CPG Sea

In this unpredictable environment, one word spells the difference between success and disaster: fluidity. Learn more.