Grosfillex AI-Powered Enhancements Elevate Manufacturing and E-commerce Operations
Grosfillex, manufacturer of resin outdoor furniture, is tapping cloud-based and artificial intelligence-powered technology within its manufacturing and e-commerce operations to boost revenue and increase consumer satisfaction and sales productivity.
The company has grown from a simple family-owned operation to a global organization, and with this growth came the need to bolster its e-commerce capabilities. This included enhancing product descriptions as well as ensuring that customer service representatives had more visibility into inventory demand.
Additionally, the company was looking to move away from manual data pulls to determine customer profitability — a process that used to take them up to three hours for a single account.
The technology, powered by Infor, has allowed Grosfillex to better strategize promotions, negotiate pricing and contracts, and develop more targeted sales strategies.
Since implementation, Grossfillex has seen a 10% revenue increase and an 83% boost in productivity as a result of automated processes, according to Infor. The company also reported higher customer satisfaction due to AI-driven product recommendations.
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"In the first week of using the AI dashboard, we saw a 10% increase in revenue for a particular set of accounts," said Grosfillex e-commerce account manager Andrew Rinehimer, in a statement. "Each salesperson has access to a personalized dashboard with a profitability grading for their accounts and uses this information to create the right sales strategies.”
The dashboard also increases visibility into the whole workflow process, allowing employees to view assigned tasks and expedite efforts, ultimately reducing the new customer activation process from one to two weeks to just one to two days.
Grosfillex CEO Frans Govers said AI helps to support an operation that requires personalized recommendations across an inventory of thousands of products. “We anticipate fulfilling more orders, leading to increased revenues and heightened customer satisfaction,” he said.
Rinehimer added that one of the most beneficial aspects of the technology has been AI-generated insights across hundreds of customers so sales can focus their attention on improving the consumer experience.
Artificial intelligence is gaining ground across CPG marketing and e-commerce efforts. Earlier this year, Victoria’s Secret-owed Adore Me tapped gen AI to craft product descriptions after seeing that conversion rates were unaffected when a product description was written by a human versus by AI. This frees up time for employees to focus on more high-impact projects.
Gartner, however, reports that while many are significantly leaning on AI for these efforts, other companies will be touting “AI-free” marketing strategies to stand apart from the competition and avoid consumer concerns about AI spreading false or misleading information.
