Data & Analytics

P&G Uses Downstream Data to Boost On-Shelf Availability
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.
Big Data Meets Trade Promotions
Consumers are flocking to social media to have conversations about products and brands; conversations that more often than not aren't considered part of traditional TPM activities. Increasingly, the secret to running successful trade promotions will lie in integrating the rich data available across traditional TPM systems with the real-time social data streams that provide CG companies with direct insight into consumer mindsets.

Patagonia Inks Customer Marketing Database Deal

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
2012 Sales and Marketing Report

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.
Direct POS Data Sharing

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.
Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
GS1 US and GS1 Germany Announce Joint Venture

The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
Data, Data, Everywhere

Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.
Clorox & Roundy's Win with Collaborative Shopper Program

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.
Cracking the Code: Lora Cecere, Supply Chain Insights

Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

P&G Uses Downstream Data to Boost On-Shelf Availability

Big Data Meets Trade Promotions

Patagonia Inks Customer Marketing Database Deal

2012 Sales and Marketing Report

Direct POS Data Sharing

Is Big Data Only Where You Think It Is?

GS1 US and GS1 Germany Announce Joint Venture

Data, Data, Everywhere

Clorox & Roundy's Win with Collaborative Shopper Program

Cracking the Code: Lora Cecere, Supply Chain Insights

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