Data & Analytics

From large corporations to individual users, protecting individual information remains paramount as the cost to an organization that loses personal information continues to rise.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players.

Mike Weinstein is a co-founder of INOV8, which specializes in developing and commercializing innovative beverage products such as HYDRIVE energy drink.

Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.

Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.

Leading consumer goods companies, like General Mills, Del Monte and H.J. Heinz, attained new measures of success with innovation, supply chain and sales & marketing initiatives in 2008. Here is a look back at the most read case studies published by CGT last year.

The new president and CEO will support Welch's mission to maximize the organization's value while expanding returns for grower-owners.

A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.