Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
Even as leaders such as P&G and Amazon (inRetail) further embed analytics into the very fiber of the enterprise, consumergoods companies in general have yetto consistently connect strategy andorganization design with investments in analytical tools. The result is aninsight-rich, outcome-poor industry that struggles todemonstrate ROI onanalytics investments.
Download the whitepaper to learn why product content is critical to online discoverability and sell-through, and how you can turn it into a competitive advantage.
Learn how you can leap-frog competition by making the most of diverse data streams with intelligent algorithms to personalize and recommend just-right assortments for individual stores.
The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.
CPG manufacturers must deliver a flawless shopper experience, beginning online with product research and ending in the store. Consistent product information streamlines consumer engagement and retail execution guiding the consumer effortlessly toward a sale.
Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations. TheGS1 US Data Governance Best Practice Guidancedocument provides industry best practices that businesses can implement to improve data governance processes, whiletheData Governance Assessment Guidehelps gauge the effectiveness of a companys data governance processes and procedures.
