A well-managed and flexible supply chain is as important nowif not morethan ever before. In order to achieve the adaptability necessary to spur and sustain growth, retailers should take the following three actions.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Meijer will amplify its custom collaboration program, a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography.
Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
