The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.
Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations.
Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.
