Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Hershey Takes a Less Siloed Approach to Media Buying

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Kroger Takes on 'Prime Day' with Wine, 'Black Friday' Sale

Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

SnapDragon

SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

Walmart

JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Jergens selects Ahalogy

Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand.

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.

Colangelo office space

Marketing agency Colangelo completed the move of its headquarters to a new 11,234-square-foot loft space in Norwalk, Connecticut.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Trax

Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

Wipro

Wipro Limited and Pivotal Software opened the Pivotal Center of Excellence at Wipro's Dallas office.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Avon Products selected HCL Technologies to serve as the company’s infrastructure services partner.

From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

StayinFront

Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

Yappah, a new line of chicken crisps, was a first for Tyson Foods on many levels – including being the company’s first major DTC push. Tim Madigan, vice president of e-business, shares his insights into the development of the program.

The technology will be integrated into the home improvement retailer's core business functions to bolster strategic and data-driven pricing and merchandise assortment decisions across the enterprise.

Justine Greenwald

Mosaic, a brand activation agency that delivers consumer experiences in-store, online and in the community, added marketing veteran Justine Greenwald as its executive creative director.

Target has revealed Roundel as the new name of its three-year-old, in-house media company as it signals plans to be a more aggressive player in the sector.

Ashwin Navin

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.

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