Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

CMO of the Year 2019: Amit Shah, 1-800-Flowers.com

Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand.

Amazon vs. Walmart

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

Path to Purchase Expo 2019 P2PX

Find out how some of the biggest companies pulled off their recent wins.

Patrick McLean Walgreens

Walgreens has named Patrick McLean senior vice president and chief marketing officer. He came to Walgreens from TD Bank, where he was CMO.

The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. 

Representatives from Walgreens and the Federal Aviation Authority (FAA) were on hand Oct. 18 in Christiansburg, VA, to see the first customer order delivered by drone.

Accenture

The Ajinomoto Digital Business Partners venture will leverage the power of robotic process automation, analytics, AI and other solutions.

Wayne Powers Catalina CEO

He has nearly 30 years of experience in media, marketing and global operations.

Ubimo Quotient

The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

Path to Purchase IQ sister publication Apparel recently released its highly anticipated Apparel 50 report, which examines the profit margin of the industry's top public manufacturers and retailers and ranks them. The following is a look at the top manufacturers on the list.

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

Vitaco and StayinFront

The tech being used in the field and back office allows Vitaco to better meet the needs of its retail partners.

The plant-based food companies recently hired new marketing executives.

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Path to Purchase Expo 2019 P2PX

We explain why P2PI's largest annual event brings together the sharpest consumer goods and retail talent.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

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