After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.