Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.
Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.
Chief Executive Muhtar Kent and President James Quincey praised Steinike as the consummate Coca-Cola leader and ambassador and as a thought leader in information technology.
The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.