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P&G to Join Roster of Major CPGs Rethinking Media Spend
Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account. -
10 Most Admired Consumer Goods Companies
The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.