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Heartland Coca-Cola Bottling Co.

  • Campbell Names President, Greater China

    Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl.
  • 2013 CGT Awards

    CGT's exciting awards season came to a close this Fall. Let us introduce you to the finalists and winners in six award categories, including our very first CIO of the Year.
  • J&J Names Global CMO from Coke

    Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.
  • MusclePharm Names Chief Marketing Officer

    The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.
  • Household Brand Names vs. Social Media Stars

    In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.
  • Top 5 Stories of 2013So Far

    As we enter the second half of the year, the editors of CGT revisited the headiness that you read most. What do they tell us? You love a good list, especially if it predicts consumer trends OR ranks competitive products. Let us know what you think of these articles in retrospect. Did market predictions made ring true? Do the leading products still lead? Did key consumer trends take off or taper off? And what do you expect in the second half of 2013?
  • 10 Most Powerful Women in Consumer Goods

    Forbes annual snapshot of the 100 most powerful women includes top politicians and CEOs, activist billionaires, celebrities and more. Here, CGT highlights the top 10 most powerful women in the consumer goods industry, and in this 10th edition, attention must be paid to PepsiCos Indra Nooyi, who appeared on the inaugural list in 2004 and is still here today.
  • Top Packaging Innovation Strategies

    In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.
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