Heartland Coca-Cola Bottling Co.

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group.

The Coca-Cola Company has robust plans to capture growth in India with investments in innovation, expansion of distribution network, etc. The company has already invested more than $2 billion in India since it re-entered the country in 1993.

These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products.

CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.