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Heartland Coca-Cola Bottling Co.

  • TerraCycle Goes the Distance

    TerraCycle's upcycling and recycling programs have spread like wildfire throughout the consumer goods industry and it continues to find solutions for more and more "nonrecycleable" waste streams -- think dirty diapers, shoes, cigarette butts and cosmetics. Here's the inside scoop on how the "Coolest Little Startup in America" has reached global proportions.
  • P&G, Unilever, L'Oreal Top List of Global Marketers

    Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
  • CGT Reveals Business & Technology Leadership Award Winners

    Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.
  • Coca-Cola Bottler Adopts Demand Planning

    The company's largest distributor in South Africa adopts solutions to ensure the correct products are available at the right time.
  • Rebranding Gone Wrong: Gap Keeps Old Logo

    The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
  • Coca-Cola Licenses Dr Pepper Brands

    Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.
  • Revlon Names Global Chief Marketing Officer

    The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.
  • J&J, Kraft Tout Best Corporate Reps

    U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.
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