Herbal Essences Designs Bottles for Visually ImpairedProcter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners. Coca-Cola Gets into the Kombucha TradeThe acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one. Nestle, Coke Make Bolder Moves into Coffee Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa. Coca-Cola Buys Regional Soda Brand The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie. Who’s Who in Shopper Marketing ... 10th-Year Flashback We caught up with a few of the people who were profiled in our inaugural Who’s Who in Shopper Marketing in 2009. 7-Eleven, Coca-Cola Tap into World Cup The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide. AB InBev Tries Blockchain-Bolstered Mobile Ads By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency. Sales & Marketing Study 2018: Organization Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together Coca-Cola Welcomes Tammy Brumfield as Shopper Marketing AVP Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola. Unilever Again Tops Gartner’s Supply Chain Ranks First Previous 16 17 18 19 20 Next Last
