CMO of the Year Profile: Marie Gulin-MerleWhen it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader. Nestlé Waters Names New CMOFormer cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. Lands’ End Unveils New Collection on Facebook Live Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. Tito's Vodka, Allrecipes.com Host a Chatbot "Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes. Giant Food Teams with CPGs on NBA-Related Sponsorship The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. Social Storytelling: Improving Consumer Connection Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines. Tip of the Spear Technology: Graphika Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this social media intelligence software from Graphika. Facebook Confirmed as Keynote Presenter at P2PX Tip of the Spear Technology: CrowdRelief Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this community aid platform from CrowdRelief. Eight O’Clock Coffee Debuts Augmented Reality Game "The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. First Previous 32 33 34 35 36 Next Last
