Social Media

Jewel Takes Advantage of #NotSponsored Ads
Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.
CVS Shoppers Make a 'Holiday Dash'
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.
Ahold, Quotient Launch 'Performance Media' Network

The platform is designed to efficiently grow sales through data science, media delivery and measurement.
Peapod Digital Labs and Quotient Launch Media Partnership Platform

Ahold Delhaize USA's Peapod Digital Labs has launched a new digital media service called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.
Tip of the Spear Technology: Clinch

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.
Forrester Names Ahalogy an Influencer Marketing Solutions Leader

Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report.
Study: Younger Consumers Demanding Tech in Stores

A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs.
Ripple Street Partners With Curalate on Content

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable.
Guess Gets Social with Branded Content

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

Jewel Takes Advantage of #NotSponsored Ads

CVS Shoppers Make a 'Holiday Dash'

Packaged Goods Makers Embrace AI-Driven Marketing

Ahold, Quotient Launch 'Performance Media' Network

Peapod Digital Labs and Quotient Launch Media Partnership Platform

Tip of the Spear Technology: Clinch

Forrester Names Ahalogy an Influencer Marketing Solutions Leader

Study: Younger Consumers Demanding Tech in Stores

Ripple Street Partners With Curalate on Content

Guess Gets Social with Branded Content