Social Media

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

The former retail executive brings deep experience across consumer, retail, marketing, and e-commerce to the wine technology company.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2019 Women of Excellence Awards.

Rainn Wilson of The Office will share the story behind his career and the business he co-founded in a keynote address at the Path to Purchase Expo in Chicago.

Program spotlighting limited-edition Oreo cookies drives sales at Target.