Social Media

10 CPG Brands Turning Insights Into Inspiration
This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.
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How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

P&G Teams with Twitch for the 1st Time

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.
In Responding to Protests, CGs Leading with Purpose and Buy-In Are Best Positioned to Succeed

Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd, say those experienced in helping brands manage through conflict.
3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.
Kraft Heinz Wins with ‘Ridiculously Slow’ All-Red Puzzle Social Campaign

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.
Nestle, Danone, Honest Company Among Coalition Teaming for Earth Day

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.
Hormel Taps Instagram Live for Kitchen Connections

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.
New Partnership Meshes Digital Promotion Platform with Performance-Based Content

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

10 CPG Brands Turning Insights Into Inspiration

How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare

P&G Teams with Twitch for the 1st Time

In Responding to Protests, CGs Leading with Purpose and Buy-In Are Best Positioned to Succeed

3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods

Kraft Heinz Wins with ‘Ridiculously Slow’ All-Red Puzzle Social Campaign

Nestle, Danone, Honest Company Among Coalition Teaming for Earth Day

Hormel Taps Instagram Live for Kitchen Connections

New Partnership Meshes Digital Promotion Platform with Performance-Based Content

Alexa Will Return to Butterball’s Thanksgiving Roster in 2020