Social Media

The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2019 Women of Excellence Awards.

Rainn Wilson of The Office will share the story behind his career and the business he co-founded in a keynote address at the Path to Purchase Expo in Chicago.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

More than ever, brands must continually keep up with technology to stay close to consumers.