Hormel Taps Instagram Live for Kitchen Connections In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens. New Partnership Meshes Digital Promotion Platform with Performance-Based ContentInmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem. Alexa Will Return to Butterball’s Thanksgiving Roster in 2020 A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens. Souler’s Influencer Store is Gunning for the Anti-Amazon Consumer The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream. How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor. Vitamin Shoppe Becomes Exclusive U.S. Distributor of Women’s Best Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing. Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season. Coravin Snags New CEO from New Balance The former retail executive brings deep experience across consumer, retail, marketing, and e-commerce to the wine technology company. McCormick Website Crashes from Fiery Demand The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed. Digital Shopper Engagement Solutions Guide 2020 A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers. First Previous 24 25 26 27 28 Next Last
