10 CPG Brands Turning Insights Into Inspiration
This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers at home, brands are relying heavily on insights from real-time social data. This data help brands to understand the trends, routines, and activities that have been emerging throughout quarantine. These insights allow CPG brands to better engage with their consumers as traditional, in-person feedback has not been possible. The use of social data has grown in recent years, but the pandemic has shown how important it is to have access to this invaluable source of information.