Twitch claims 17.5 million average daily visitors on its website, though it’s unclear if this accounts for the surge of gaming that’s occurred thanks to widespread stay-at-home orders during the COVID-19 health crisis. The NPD Group reports that total industry U.S. consumer spending on video gaming rose 9% in the first quarter of the year vs. the prior year period, reaching a record $10.86 billion.
Spending on video game content, meanwhile, rose 11%, with growth seen in console and PC content, mobile and subscription spending, and hardware and accessories (though NPD doesn’t include paper towels in that category).
P&G is No. 2 on the CGT Top 100 Consumer Goods Companies of 2019 list.