Retail Media

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases.

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

Family lifestyle brand The Honest Company is expanding its Canadian footprint with a wider selection of product offerings in new retail locations nationwide.

Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment.