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Retail Media

  • Hallmark Channel Boosts CPG Ad ROI with Analytics

    New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.
  • Nutrisystem Expands into Retail with Walmart

    Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.
  • Bestselling Author Gary Vaynerchuk to Deliver Keynote at 2013 Sales & Marketing Summit

    With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.
  • Starbucks to Sell K-Cups

    Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.
  • Over 4,000 New Products Race to be on Walmart's Shelves

    A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce.
  • 2010 Sales & Marketing Summit Recap

    Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.
  • PepsiCo Searches for Innovation in Start-Ups

    PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.
  • Jamba All Natural Smoothies Arrive in Grocery Stores

    The new make-at-home smoothies feature all natural ingredients and 120 calories or less per serving.
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