Retail Media

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.

With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.