Retail Media

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Stiefel Laboratories has been a family-owned company since 1847 and began producing and selling soaps containing medicinal active ingredients for the treatment of skin problems.