Tom's of Maine Enlists Packaging Developer
Tom's of Maine selects Leverage Integrated Industrial Design, the consumer packaging design component of R&D, Integrated Solutions in Plastics, to create its next generation of mouthwash bottles.
"We were impressed with Leverage's range of capabilities and passion for design excellence," says Chris Chappell, consumer care director, Tom's of Maine. "The role of packaging in brand building is more important than ever -- this is a team that truly 'gets it.'"
Tom's of Maine products and packaging -- in the natural oral care product category, as well as deodorants and soaps -- are designed to be sustainable and recyclable, and use simple, natural ingredients derived from plants and minerals, with no artificial sweeteners, preservatives, colors, flavors or animal ingredients.
Ellen Saksen, oral care product development team leader, Tom's of Maine, adds "Their ability to convey our brand essence, in a design that will both capture consumer attention and run efficiently at volume, demonstrates the thinking and industrial capability crucial to success in today's retail environment."
"We were impressed with Leverage's range of capabilities and passion for design excellence," says Chris Chappell, consumer care director, Tom's of Maine. "The role of packaging in brand building is more important than ever -- this is a team that truly 'gets it.'"
Tom's of Maine products and packaging -- in the natural oral care product category, as well as deodorants and soaps -- are designed to be sustainable and recyclable, and use simple, natural ingredients derived from plants and minerals, with no artificial sweeteners, preservatives, colors, flavors or animal ingredients.
Ellen Saksen, oral care product development team leader, Tom's of Maine, adds "Their ability to convey our brand essence, in a design that will both capture consumer attention and run efficiently at volume, demonstrates the thinking and industrial capability crucial to success in today's retail environment."