Mobile Marketing

Avocados From Mexico Sends IBM Watson to the Dogs

Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.
Avocados From Mexico Sends IBM Watson to the Dogs

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.
Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.
Foot Locker, Nike Team to Elevate the Consumer Experience

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.
L’Oreal Teams with Facebook on AR Initiative

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.
Catalina Promotes Marta Cyhan to CMO

Catalina promoted its head of marketing Marta Cyhan to chief marketing officer.
Social Storytelling: Improving Consumer Connection

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.
Facebook Confirmed as Keynote Presenter at P2PX

CVS Jumps on the CBD Train