Albertsons and Quotient Launch Albertsons Performance MediaAlbertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data. 2018 Path to Purchase Expo ... Call for Speakers Snickers Bases Coupon Value on Social 'Hanger' The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven. Tech Trends 2017: Enhancing New Products, Improving NPDI Processes Transforming traditional methods of new product development. L’Oreal Chooses Emarsys for Digital Strategy New App Puts Virtual Watches on Actual Wrists Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones. Wilson Launches a Custom Racket 'Shop' Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets. Digital Shopper Marketing Landscape 2017 The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase. Boosting ROI with 360-Degree Consumer Mapping With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles. Headache Sufferers Directed to Walgreens The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years. First Previous 10 11 12 13 14 Next Last
