Mobile Marketing

Heineken taps Google to power a bar and venue finder for Soccer supporters in the NYC area.

Available on Android and iOS, beauty enthusiasts now have 130 new emojis to enhance their conversations about personal style, makeup trends and more.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.

Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.

ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.