Mobile Marketing

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Frito-Lays Doritos brand is paving the way for mobile-only promotions, according to an article from Mobile Marketer.

Nestle is strengthening its digital innovation presence in Silicon Valley and will move into a new office co-located with swissnex in 2016.

Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.

The Go2Buy platform will let fans shop directly from social and purchase products as show airs.

Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.

NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.