After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.
The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment
Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.
L'Oreal has been named one of Fast Company's "50 Most Innovative Companies in the World" for 2015 -- the only consumer goods company to have made the list.
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
