Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.
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After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.
The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment
Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
