Mobile Marketing

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

The new products offer new angles, heads, grips and more coverage.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.