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Mobile Marketing

  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.
  • New Milestones in Mobile Engagement

    Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.
  • Coca-Cola Celebrates a Summer of Sharing

    The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.
  • Bertolli Taps Interactive Mobile Marketing

    Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.
  • J&J Brand Kicks Off Global Social Media Campaign

    To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.
  • A New Angle

    The new products offer new angles, heads, grips and more coverage.
  • Mondelez Expands Mobile Futures to Australia

    After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.
  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
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