Mobile Marketing

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

The new products offer new angles, heads, grips and more coverage.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.