Bertolli Taps Interactive Mobile Marketing
Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani. Building on the success of their first mobile marketing campaign partnership that utilized SmartSource with NFC, News America Marketing and Thinaire are helping Bertolli once again serve rich interactive content directly to consumers in the shopping aisle.
As shoppers visit the olive oil aisle, a tap of their NFC-enabled mobile devices to specially tagged SmartSource ShelfTalk signs will instantly bring them to "This Week's Recipe" from Bertolli. The recipe includes a shopping list that details all the necessary ingredients for a delicious meal so everything can be purchased during a single store visit. Additional content includes videos starring Chef Fabio which range from how to prepare this week's recipe to an educational "Olive Oil 101," discussing specific uses for Bertolli Extra Virgin, Classico and Extra Light blends.
"Mobile marketing allows us to engage with shoppers on-the-go by helping them plan their next meal directly at the point-of-purchase," says Maggie Rogers, brand director, Bertolli Olive Oil. "We're looking forward to continuing our collaboration with News America Marketing and Thinaire to create additional campaigns that simplify and streamline the consumer's shopping experience while incorporating an element of entertainment."
As shoppers visit the olive oil aisle, a tap of their NFC-enabled mobile devices to specially tagged SmartSource ShelfTalk signs will instantly bring them to "This Week's Recipe" from Bertolli. The recipe includes a shopping list that details all the necessary ingredients for a delicious meal so everything can be purchased during a single store visit. Additional content includes videos starring Chef Fabio which range from how to prepare this week's recipe to an educational "Olive Oil 101," discussing specific uses for Bertolli Extra Virgin, Classico and Extra Light blends.
"Mobile marketing allows us to engage with shoppers on-the-go by helping them plan their next meal directly at the point-of-purchase," says Maggie Rogers, brand director, Bertolli Olive Oil. "We're looking forward to continuing our collaboration with News America Marketing and Thinaire to create additional campaigns that simplify and streamline the consumer's shopping experience while incorporating an element of entertainment."