Nike E-Comm Business Jumps 42 Percent in Q3
NIKE reported a rosy third quarter in 2014, posting $7.5 billion in revenue -- 7 percent higher than the same period a year prior.
The athletic apparel and footwear company's digital business, including traffic and conversion, was up 42 percent for the quarter and will continue to be a primary focus of innovation and investment, Mark Parker, NIKE president and CEO, said during a recent earnings call.
"We believe that's where the consumer is and is going. And that's where our brand is and is going," added Trevor Edwards, Nike brand president.
Linking experience to commerce is one way that NIKE innovates in the digital arena. The company launched its NIKE SNKRS app to coincide with February's NBA All-Stars game, enabling mobile users to view, share and purchase footwear products. Fueled in part by the app release, traffic from mobile devices exceeded desktop for the first time in company history, Parker noted.
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The athletic apparel and footwear company's digital business, including traffic and conversion, was up 42 percent for the quarter and will continue to be a primary focus of innovation and investment, Mark Parker, NIKE president and CEO, said during a recent earnings call.
"We believe that's where the consumer is and is going. And that's where our brand is and is going," added Trevor Edwards, Nike brand president.
Linking experience to commerce is one way that NIKE innovates in the digital arena. The company launched its NIKE SNKRS app to coincide with February's NBA All-Stars game, enabling mobile users to view, share and purchase footwear products. Fueled in part by the app release, traffic from mobile devices exceeded desktop for the first time in company history, Parker noted.
To read this story in its entirety, click here.