PepsiCo and DIRECTV join forces to match customers' excitement leading up to Super Bowl 50, including exclusive entertainment opportunities and an immersive social media experience.
Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.
