Mobile Marketing

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.

Nescaf and Google have teamed up to offer the worlds first fully immersive virtual reality coffee experience. Find out how the Nescaf 360 app and an ingenious viewer transport consumers to Brazils coffee fields.

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.