Mobile Marketing

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.

Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices.

Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.