Media Advertising

Chobani Chief Marketing & Brand Officer Peter McGuinness reacts to being named CGT's "CMO of the Year" for 2017.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

Across various product categories and retail channels, account-specific activity rules for football marketing.

The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.

Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency.

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."