Media Advertising

With help from technology partner Quotient, the grocer is formalizing its data-driven digital partnerships with consumer product manufacturers.

Albertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data.

Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.

Future success at retail will require brands to “unlearn” some traditional TPM practices.

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.