Media Advertising

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.

CEO Bill Toler will make an appearance at the Nasdaq MarketSite this week.

LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES.

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.