Unilever Launches New Antiperspirant Technology

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.

Currently available in nearly 40 global markets and now the U.S., the proprietary formulation will be featured in Dry Spray formats across 24 variants of five key brands: Degree Men, Degree Women, Dove, Dove Men+Care and Axe.

The new formula is hitting shelves at food, drug and mass retailers nationwide now, early in December.

The launch will be supported by robust marketing initiatives across all five brands in 2017. Individual brand campaigns will include national advertising, in-store marketing and public relations efforts, as well as social media programming.