Entertainment Tie-ins / Licensing

The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.

Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices.

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.