Entertainment Tie-ins / Licensing

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy.

The Super Bowl is a huge event that demands a huge presence in-store.

The battle for creative merchandising during the pre-Super Bowl period is fierce.

The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.

The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.