Digital Marketing

Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.

The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.