CMO of the Year: 2018 FinalistsA quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. L’Oreal Teams with Facebook on AR InitiativeThe effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. Quotient Launches Influencer Platform Quotient’s Cincinnati-based Ahalogy brand unveiled Ahalogy Muse, an influencer platform that pulls in category trends and influencer data from its network of more than 5,500 premium content creators. Tip of the Spear Technology: Realfiction Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction. Ripple Street and Curalate Partner to Make Influencer Content Shoppable Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable. CMO of the Year Profile: Marie Gulin-Merle When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader. Nestlé Waters Names New CMO Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. Lands’ End Unveils New Collection on Facebook Live Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection. Path to Purchase Institute Launches Support for Emerging Brands The Path to Purchase Institute launches a new membership tier to support emerging brands and start-up companies. Tip of the Spear Technology: Augment Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment. First Previous 81 82 83 84 85 Next Last
