Digital Marketing

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.