Digital Marketing

L'Oréal Debuts 'Try On' Augmented Reality Tool

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.
VF’s Vans Eyes DTC for Future Growth

The youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler."
Ripple Street Partners With Curalate on Content

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable.
Levi Strauss Eyes Innovation with Executive Changes

Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth.
News America, Toshiba Team for Next-Gen Media

The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes.
News America Marketing and Toshiba Partner on Next-Generation Incentive and Media Solutions

News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.
Guess Gets Social with Branded Content

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.
Dinner with Algorithms: Competing in the Amazon Era

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

New Land O'Lakes Platform Supports Farming Stewardship