Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. News America Marketing and Toshiba Partner on Next-Generation Incentive and Media SolutionsNews America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home. Tip of the Spear Technology: Ten Tools of Engagement CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit. Sponsored Owning stuff. We’re so over it. Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own. Dinner with Algorithms: Competing in the Amazon Era A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.' Frito-Lay Gets Alexa Talking for Back to School The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids. Leveraging 'Prime Day' Events by Driving Pre-Event Carting Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials. Facebook Taps Lucio as CMO CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant. CMO of the Year: 2018 Finalists A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. L’Oreal Teams with Facebook on AR Initiative The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. First Previous 84 85 86 87 88 Next Last
